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Basics Design 03: Typography

Данный товар выведен из ассортимента магазина

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Производитель: изд. AVA Publishing
Артикул производителя:
Страна: Швейцария
Вес: 0 гр.
Автор: Gavin Ambrose, Paul Harris
Название серии: Basics Design
Язык издания: Английский
Издательство: AVA Publishing
Год издания: 2005
Количество страниц: 176
Формат: 230x160
Тип обложки: мягкий
Количество иллюстраций: 200
Basics Design 03: Typography examines a fundamental area of graphic design. Typography is the means by which a written idea is given a visual form. Effective use of typography can produce a neutral effect or rouse the passions, symbolise artistic, political or philosophical movements, or express the personality of a person or organization. This book aims to impart a comprehensive understanding of typography, to explore its history, theory and practice. Aimed at both students and practising designers, it provides a thorough examination of how typography informs other aspects of creative design. Key features: An in-depth exploration of typography and its use in design. Allows the reader to select from hundreds, if not thousands, of typefaces to achieve the best results for the task in hand. Contemporary case studies and examples of work are supported by concise descriptions, technical expansions and diagrammatic visualizations. An in-depth guide, supported by interviews, exercises and resources, all presented in a visually stimulating style designed to appeal to students and practitioners of the creative arts. / Authors: Gavin Ambrose is a practising graphic designer. His current commercial practice includes clients from the arts sector, publishers and advertising agencies. Paul Harris is a freelance writer and editor. His work has appeared extensively in magazines and journals on both sides of the Atlantic.
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