Нажмите на картинку для увеличения

The Internet Case Study Book

Данный товар выведен из ассортимента магазина

Вы можете выбрать аналогичный товар в разделе: Книги по искусству

Производитель: изд. Taschen
Артикул производителя: 4444
Страна: Германия
Вес: 1213 гр.
Автор: Julius Wiedermann, Rob Ford
Язык издания: Английский
Издательство: Taschen
Год издания: 2010
Количество страниц: 382
Формат: 170x220
Тип обложки: твердый
Featuring more than 80 success stories, from clients' briefings to final projects, this book, which follows on from the best selling Guidelines for Online Success title, provides detailed studies divided into five chapters: e-Commerce, Corporate Sites, Campaigns, Social Media, and Promotional Sites. These subjects form the core of what the web can offer to every person or institution, and knowing how these projects were developed can help differentiate your business or online presence from that of your competitors. Strategies examined range from those of giant corporations to small businesses, but all have a common goal: a successful, efficient and cost-effective investment on the web. Each project is laid out in terms of Brief, Challenge, Strategy and Results. From Coca-Cola to Prince of Persia, from Diesel to Domino's Pizza, this book shows how successful businesses of any size can devise an effective online presence, and features the work of strategic innovators such as Ajaz Ahmed, Alex Bogusky, and Jeff Goodby.
Смотрите также

Вы недавно смотрели

Категории товаров

Наверх