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The Fundamentals of Design Management

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Производитель: изд. AVA Publishing
Артикул производителя:
Страна: Швейцария
Вес: 0 гр.
Автор: Kathryn Best
Название серии: Fundamentals
Язык издания: Английский
Издательство: AVA Publishing
Год издания: 2010
Количество страниц: 184
Формат: 230x200
Тип обложки: мягкий
Количество иллюстраций: 200
The Fundamentals of Design Management is a comprehensive guide to managing the people, projects, processes and procedures behind the design of everyday products, services, environments and experiences. The book explicitly places the principles and processes of design within the context of a business or enterprise, explaining how design management can relate to the cultural, environmental, political and social impact of an enterprise. It emphasises the inter-disciplinary nature of design management, and as such is of relevance to students of a number of disciplines: from art and design to business, marketing or media. Written in a clear style and with plenty of illustrative images, this publication makes design management accessible and practicable. Key features: A comprehensive guide to the practice of design management: the organization of the people, projects, and procedures involved in design work. Explains how design management can relate to the cultural, environmental, political and social impact of an enterprise. Considers the practice of design management through a range of interviews and case studies, taken from design practitioners and industry experts. Presented in a clean, visually engaging style. Author: Kathryn Best is a designer, consultant, educator and author. She runs courses in design, strategy and innovation for academia and industry, specializing in interdisciplinary and collaborative working methods. Kathryn’s current research interest is in the potential of design thinking as a tool for innovation.
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The Fundamentals of Design Management

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